7-Figure-BULLSH*T!

Exposing the Lies, Scams and Half-Baked Advice Through Stories of People Just Like You!

Someone with a laptop and a rented sports car telling you how easy it is to make ten thousand dollars a month?
Why does that pitch keep working, even on smart, careful people?
Who’s actually getting paid?

The seven-figure business usually isn’t the business they’re teaching you to build. It’s the ladder they built around teaching you to build it.

It’s not a how-to book. There are no seven steps to anything.

About the Book

Open any app and you’ll find someone telling you how easy it is to make ten thousand dollars a month. Open Amazon and there’s a whole wall of books making the same promise with an ISBN on it. This book is about why that pitch keeps working, even on smart, careful people, and who’s actually getting paid.

The Stories

Three people. Each gets pulled in through a different door, and each one loses in a different way. None of them are fools. That’s the point.

The Con Ladder

Almost every guru business runs on a ladder with five rungs: Attention, Information, Access, Implementation, Opportunity. And the ladder only goes up. Failure doesn’t get you off it. Failure is what moves you up it.

Why You Fall For It

The wiring underneath: why knowing the tricks isn’t enough to switch them off. Feeling + urgency = a purchase. Feeling + time = a decision.

Who It’s For

Smart, careful people who’ve felt the pull of the pitch. The book follows three of them, each pulled in through a different door.

🖨

Josh: The Hobby

Josh makes things.

A waiter and weekend photographer who falls in love with 3D printing. He never buys a course and nobody lies to him. He just watches free videos and clicks the links in the descriptions.

📈

Chad: The Book

Chad reads a book on a plane.

Buy for ten, sell for thirty, outsource everything, work a few hours a week. He’s a spreadsheet guy, so before he spends a dime, he prices every line.

💍

Maya: The Course

Maya makes jewelry at her kitchen table.

A $399 course, then a $997 upsell, then a “free strategy call.” She’s the only one of the three who gets sold to the whole way up.

About The Author

Hi, I’m Scott Preston.

I’ve built robots. Led engineering teams. Launched startups. Spoken at conferences about innovation, tech, and building things that actually work. For over 30 years, I’ve solved real-world problems in the trenches, not just talked about them. And yeah, I’ve bought the books, watched the webinars, and fallen for the same shiny promises you probably have.

This isn’t my first time writing a book either. I’m the author of The Definitive Guide to Building Java Robots and Learn HTML5 and JavaScript for iOS, and I’ve been a proud coach and participant in Start-Up Weekends across Central Ohio for the last 30 years.

This book is on the ladder. It’s rung two, Information. But there’s nothing above it. No course, no coaching call, no community with a monthly fee, no “advanced edition.”

All I’m trying to do is save you some time and money, and maybe some of the quiet shame that comes with thinking the problem was you.

If it seems too good to be true, it probably is.